Projects 07 of 12

Marine nationale

  • Set Sail for a Life of Adventure2023

The client

The French Navy recruits several thousand young people every year, into jobs you’d never expect: cyber defence, diving, aeronautics, mechanics, intelligence…

Set Sail for a Life of Adventure

2023, insign. 3 films of 30 s and the campaign case study.

The challenge

Among 16-to-27-year-olds, the Navy isn’t even an option: it’s invisible. The job: make it desirable, show the full range of careers, and speak to young women too.

The idea in a nutshell

The best ambassadors for a life of adventure are the ones who live it and talk about it like it’s nothing, so our young sailors simply have a few stories to share with their friends and family.

Where those stories take us is the whole point of the films, so we’ll let them tell you.

Film 1
Film 2
Film 3
The Campaign Case Study

Not a French speaker? English subtitles have your back, just switch them on in the player.

A brief, an idea, a line that won’t come?

[email protected]

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