Hybrid Flex: The Shave That Converts
The challenge
Launch the Hybrid 5 Flex with Romain Ntamack, modernise the image of the BIC razor and get two messages across: performance and refills.
The idea in a nutshell
A slightly clueless director shoots a razor ad with rugby players, and every brief he gives means something else entirely on a pitch.
Two misunderstandings, two product messages and an excellent, refillable shave.
Not a French speaker? English subtitles have your back, just switch them on in the player.